AI-Native Designer & Builder

I use AI to design products, build systems, and scale businesses.

15 years of product design at companies like Nintendo, Meta, and ADP — now accelerated by AI at every phase. I don't just design screens. I build complete business systems — brand, product, marketing, analytics — and connect them into one engine.

Design Thinker
15+ years turning complexity into clarity
Systems Builder
Brand to product to analytics — one engine
Solo or Team
Equally effective working independently or embedded in a team
Meta
ADP
Nintendo
AOL

AI Runs Through Everything I Do

Design expertise gives AI the right direction. AI gives design the speed to cover research, prototyping, systems building, marketing, and scaling — the kind of breadth that typically requires a full team.

Design & Product
End-to-end UX/UI, user research, and product strategy. I use AI to synthesize hundreds of research inputs in hours, explore more design directions in less time, and move from insight to high-fidelity interface at the pace of a small team.
AI Systems & Automation
AI phone agents that answer calls and book appointments, automated intake workflows, and connected tools that keep operations running. I build systems that scale without adding headcount.
Marketing & Growth
Full-funnel strategy and execution: Google Ads, conversion optimization, SEO, and analytics — structured and managed with AI-assisted targeting and budget allocation. One recent project generated $10K+ in revenue within 90 days.

Here's What AI-Native Execution Actually Looks Like

Most people mention AI on their website. Here's how I actually use it at every phase — covering the ground that typically takes multiple specialists and weeks of lead time.

Research in Hours, Not Weeks
AI synthesizes competitive landscapes, user demographics, and market sizing — the kind of deliverable that typically requires a dedicated research team. I get to actionable insights in an afternoon.
Design at the Speed of Thinking
AI-generated copy, layout explorations, and content variations let me move from brief to high-fidelity prototype in days — without waiting on copywriters, stock assets, or revision cycles.
Build and Ship Fast
Full websites, booking systems, AI phone agents, CRM integrations — built and deployed at a pace that usually takes a cross-functional team. AI collapses the timeline from months to weeks.
Measure, Optimize, Compound
AI-assisted ad management, automated dashboards, and real-time performance analysis keep everything optimizing continuously — no dedicated analyst needed. I track outcomes, not vanity metrics.

Systems That Shipped and Results That Followed

End-to-end projects spanning product design, AI-powered systems, marketing, and brand — each delivering measurable impact.

AI-Native Built Systems

Complete systems designed, built, and shipped with AI integrated at every stage.

🦈
Product Design · AI Systems · Entrepreneurship
Anytongs — Design Thinking Meets Physical Product
Applied product design, UX research, and AI-powered systems to take a kitchen table idea from concept to Shark Tank — $220K+ in revenue across multiple channels.
👋
AI-Built · Design · Development
This Portfolio — Yes, This One
The site you're browsing right now was designed and built with AI woven through every step — content strategy, copywriting, code, and iteration. Seemed wrong not to include it.

Product Design

15+ years of UX/UI and product design at enterprise scale.

The DNA Behind the Execution

15 years of cross-disciplinary expertise — now amplified by AI at every layer. The outer ring shows where AI extends my reach far beyond the baseline.

Core Proficiency
AI-Boosted
15+
Years of Design Experience
8
Cross-Functional Disciplines
4
Enterprise Brands
0→1
Full-Stack Builder

The Tools Behind the Work

These aren't just tools I've tried — they're embedded into every stage of how I research, design, build, and ship.

Gemini
Google
Multimodal analysis and complex reasoning across text, images, and code.
ChatGPT
OpenAI
Rapid ideation, brainstorming, and conversational problem-solving at speed.
Claude CoWork
Anthropic
Collaborative AI workspace for pair-working on complex projects and workflows.

The Human Behind the Work

Tog Samphel

I'm a designer, builder, and technologist at heart — but before any of that, I'm a family man. I believe the best work comes from people who stay grounded, curious, and deeply human.

When I'm not designing or building, I'm usually hiking or just spending time in nature. I love tinkering with new ideas and side projects too. These things keep me creative, present, and honest in everything I build.

Let's build something
together.

Always happy to chat — whether it's a project, a collaboration, or just swapping ideas.