AI-Native Designer & Builder

I use AI to design products, build systems, and scale businesses.

15 years of product design at companies like Nintendo, Meta, and ADP — now accelerated by AI at every phase. I don't just design screens. I build complete business systems — brand, product, marketing, analytics — and connect them into one engine.

Design Thinker
15+ years turning complexity into clarity
Systems Builder
Brand to product to analytics — one engine
Solo or Team
Equally effective working independently or embedded in a team
Meta
ADP
Nintendo
AOL

AI Runs Through Everything I Do

Design expertise gives AI the right direction. AI gives design the speed to cover research, prototyping, systems building, marketing, and scaling — the kind of breadth that typically requires a full team.

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Design & Product
End-to-end UX/UI, user research, and product strategy. I use AI to synthesize hundreds of research inputs in hours, explore more design directions in less time, and move from insight to high-fidelity interface at the pace of a small team.
🤖
AI Systems & Automation
AI phone agents that answer calls and book appointments, automated intake workflows, and connected tools that keep operations running. I build systems that scale without adding headcount.
📈
Marketing & Growth
Full-funnel strategy and execution: Google Ads, conversion optimization, SEO, and analytics — structured and managed with AI-assisted targeting and budget allocation. One recent project generated $10K+ in revenue within 90 days.

Here's What AI-Native Execution Actually Looks Like

Most people mention AI on their website. Here's how I actually use it at every phase — covering the ground that typically takes multiple specialists and weeks of lead time.

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Research in Hours, Not Weeks
AI synthesizes competitive landscapes, user demographics, and market sizing — the kind of deliverable that typically requires a dedicated research team. I get to actionable insights in an afternoon.
✏️
Design at the Speed of Thinking
AI-generated copy, layout explorations, and content variations let me move from brief to high-fidelity prototype in days — without waiting on copywriters, stock assets, or revision cycles.
Build and Ship Fast
Full websites, booking systems, AI phone agents, CRM integrations — built and deployed at a pace that usually takes a cross-functional team. AI collapses the timeline from months to weeks.
📊
Measure, Optimize, Compound
AI-assisted ad management, automated dashboards, and real-time performance analysis keep everything optimizing continuously — no dedicated analyst needed. I track outcomes, not vanity metrics.

Systems That Shipped and Results That Followed

End-to-end projects spanning product design, AI-powered systems, marketing, and brand — each delivering measurable impact.

AI-Native Built Systems

Complete systems designed, built, and shipped with AI integrated at every stage.

Product Design

15+ years of UX/UI and product design at enterprise scale.

The Tools Behind the Work

These aren't just tools I've tried — they're embedded into every stage of how I research, design, build, and ship.

Gemini
Google
Multimodal analysis and complex reasoning across text, images, and code.
ChatGPT
OpenAI
Rapid ideation, brainstorming, and conversational problem-solving at speed.
Claude CoWork
Anthropic
Collaborative AI workspace for pair-working on complex projects and workflows.

The Human Behind the Work

Tog Samphel

I'm a designer, builder, and technologist at heart — but before any of that, I'm a family man. I believe the best work comes from people who stay grounded, curious, and deeply human.

When I'm not designing products or building AI systems, you'll find me riding motorcycles through back roads, snowboarding in the winter, hiking through nature, or spending time with my family. These things keep me creative, present, and honest in everything I build.

Let's build something
together.

If you're looking for someone who can design, build, and ship — and move fast doing it — I'd love to talk.